Logo Design and Visual Identity
Your logo is often the first thing people notice about your business. But a logo on its own is only part of the picture. The fonts, colours, imagery and visual style that surround it are what give it meaning and make it stick.
Together, these elements make up your visual identity. Done well, it shapes how people perceive your business before they have spoken to you, read a word of your copy, or bought a thing from you.
What I Do
I design logos and visual identities for businesses starting from scratch and for established businesses whose current identity no longer reflects where they are or where they are heading.
Either way, the work starts with understanding your business properly: what you do, who you are talking to, and what impression you want to make. The visual work comes after that, not before.
What You Get
Logo design - a primary logo and the supporting variations you will actually need in practice
Colour palette - chosen to work consistently across digital and print
Typography - typefaces that complement your logo and work at every scale
Brand guide - a clear, practical document so your visual identity stays consistent whoever is using it
File formats - everything you need for web, social media, print, and signage
For more detail on what a visual identity includes and why each element matters, see the visual identity page.
The Process
Good logo design is not just about taste. It is about understanding a business deeply enough to distil it into something simple, distinctive, and right. That takes a proper process.
From the initial brief and mood board through to concepts, refinement, and final delivery, every stage is designed to get you to the best possible outcome without unnecessary back and forth.
Who This Is For
New businesses that want to start with a strong, considered visual identity rather than fix a poor one later
Established businesses whose logo and visual identity have not kept pace with where they are now
Businesses going through a rebrand, merger, or change of direction
Organisations that have grown organically and ended up with an inconsistent visual identity across different materials
What Clients Say
“Jon has been an excellent partner in rebranding our association, and translating our ideas into a timeproof visual identity. From logo design to digital templates, it has been a joy to work with him. As return customers, we can only recommend reaching out to him.”
“Loved collaborating with you on this logo. You quickly understood the feel we were after and nailed it.”
Tom Pashley, President, Pinehurst Golf Resort
“Arguably the most loved logo associated with our brand. Thank you for the creativity.”
Eric Kuester, Vice President, Pinehurst Golf Resort
Logo Animation
A static logo works hard across print and digital. An animated logo works harder still.
For websites, social media, presentations, and video content, a logo that moves adds a layer of polish and professionalism that static files simply cannot match. It is the difference between a brand that looks established and one that looks exceptional.
Logo animation is available as part of a new visual identity project or as a standalone addition to an existing logo. If you have a logo you are happy with but want to bring it to life, get in touch and we can talk through what would work best.
Why Work With Me
With over 20 years of design experience across a wide range of sectors, including cycling, maritime, and footwear, I bring genuine commercial understanding to every logo project. I have designed identities for businesses of all sizes, from independent startups to internationally recognised organisations.
You work directly with me throughout. No account managers, no junior designers, no handoffs.
Got a Project in Mind?
Whether you are starting from scratch or know your current identity needs a rethink, get in touch and we can talk through what you need.
Logo designer and visual identity specialist working with businesses across the UK and worldwide. Based in Somerset.