European Cycling Industries (ECI)

Branding the merger between Cycling Industries Europe (CIE) and Confederation of the European Cycling Industry (CONEBI)

Work

Brand Identity
Stationery
Brand Guidelines
Templates
Assets

  • “Europe should own the future of cycling”

    Cycling Industries Europe (CIE) and the Confederation of the European Cycling Industry (CONEBI) agreed to merge and form European Cycling Industries (ECI). This new association has companies from startups to big manufacturers and service providers, to more traditional national industry associations among their members.

    Primary reasons for the rebrand

    • Outdated visual identity and fragmented branding, inherited from two different associations

    • The transition period and the relaunch of the association provides a strategic policy communication opportunity

    • Rebranding was key for policy narrative integration and positioning of the new association with stakeholders

    Objectives of the rebrand

    • Modern, professional visual identity that translates well from our website to social media (LinkedIn), to PPT templates and printed materials

    • Easy to work on later by the staff

    Key aim

    • Strike a good balance between the established and respected industry and manufacturing heritage and, the cool modern, lifestyle change element of cycling with the design

    Design

    The logo concept positions the association squarely in the cycling industry by creating a bicycle frame shape between the E and C which act as wheels.  The I hints towards bike-share schemes with their docking stations. The colour scheme brightens up their previous palette for a more forward looking, optimistic and modern look. The typography was built to compliment the logo lettering, and the additional assets provide simple to use dynamic additions to their marketing materials.   

European Cycling Industries is the united voice of the European cycling sector, representing national industry associations across Europe and companies across the cycling value chain in manufacturing and services.

“I think the fact that we rebranded and with the quality that we've done, it made the reception and the acceptance of ECI very, very quick…it's been very much a success story.”

Istvan Koles - ECI Communications Officer

Discover how the branding performed over time, and whether the work we did helped the launch ECI.

Read the article

“Jon has been an excellent partner in rebranding our association, and translating our ideas into a time-proof visual identity. From logo design to digital templates, it’s been a joy to work with him. As return customers, we can only recommend reaching out to him.”

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